Where We Help
Companies typically engage Axis when they are working through questions such as:
- How should our digital commerce business evolve over the next several years?
- Where should future customer acquisition come from?
- How can we improve conversion and digital merchandising?
- What role should marketplaces play in our channel strategy?
- How should marketing, product, and commerce teams work together?
- How should we prepare for the next wave of AI-enabled commerce capabilities?
Axis works with leadership teams to evaluate these questions and develop clear paths forward.
Advisory Focus Areas
Digital Commerce Strategy
Helping brands define how their digital businesses should evolve across direct-to-consumer channels, marketplaces, and emerging platforms.
Customer Acquisition & Performance Marketing
Advising companies on marketing investment, acquisition strategy, and customer growth economics.
Marketplace Strategy
Helping brands determine the role of platforms such as Amazon and other marketplaces in their channel ecosystem.
Digital Experience & Conversion
Evaluating customer journeys, digital merchandising, and product discovery to improve revenue performance.
Data, Analytics & AI
Helping leadership teams understand how modern data infrastructure and emerging AI capabilities will shape future commerce experiences.
Leadership & Operating Model
Advising companies on digital team structure, leadership alignment, and organizational design.
How Companies Work with Axis
Executive Advisory
Executive Advisory
Executive Advisory
Ongoing strategic guidance for leadership teams navigating complex growth decisions.
Strategic Projects
Executive Advisory
Executive Advisory
Focused engagements designed to evaluate specific opportunities or challenges.
Digital Capability Reviews
Product & Platform Advisory
Product & Platform Advisory
Comprehensive assessments of digital ecosystems including marketing, technology, and customer experience.
Product & Platform Advisory
Product & Platform Advisory
Product & Platform Advisory
Supporting technology companies building products for commerce, marketing, and retail infrastructure.
Our Founder
Axis Digital Consulting was founded by Vab Dwivedi, a digital & commercial executive with more than twenty years of experience building and scaling digital businesses across retail, technology, and direct-to-consumer brands.
Most recently, Vab served as Vice President of Digital Commerce at YETI, where he led the company’s global digital commerce organization spanning direct-to-consumer, marketplaces, and digital marketing. His team was responsible for YETI.com, digital customer acquisition, marketplace strategy, and the broader digital commerce ecosystem.
Earlier in his career, Vab held leadership roles at Saatva and Dell, where he helped scale large eCommerce organizations and develop modern digital commerce capabilities.
Across more than two decades in digital commerce, his work has focused on the intersection of customer acquisition, digital experience, marketplace strategy, and emerging commerce technologies.
Vab has also participated in industry advisory initiatives including the Google Retail Advisory Council, where leaders from across retail and commerce technology collaborate on the future of digital commerce.
Through Axis Digital Consulting, he works with leadership teams seeking experienced, operator-level perspective on how modern digital businesses should evolve.